It shapes what kinds of words you use or how you approach the subject. if your writing to children you would write it differently then you would to adults, you would use smaller words, etc.
Http://www.sparknotes.com/lit/odyssey/section5.rhtml
Answer:
Money.
Explanation:
Reading "The Great Gatsby" we learn that Myrtle values a man who has a lot of money. This is because her story makes it clear that she was in love with her husband at the beginning of the marriage, when he had a lot of money and a high position in society, however, this love was ending along with the financial condition of her husband, which meant that Myrtle lost all admiration for him, since she can no longer remain admired by high society.