Answer:
Misattribution of arousal.
Misattribution of emotion--or arousal--is a psychological term which describes the process whereby people make a mistake in assuming what is causing them to feel aroused.
In this example, George knows the Toyota is the overall better choice, but decides to go with the Honda due to his favorite song coming on during his test drive. We could go into the logistics of why--such as why we feel good when we listen to certain music--but he was ultimately influenced due to misattribution of arousal.
It's the fourth amendment but i think this question should be in history
