Question

The upscale Ethan Grant Company has created a new cologne called Ethan for men and a "matching" perfume called Ethan Femme. The company's advertising executives know that their new fragrances will be competing with hundreds of others and that the human nose can only discriminate among so many smells. They know there's no way they can logically convince someone to pay an exorbitant price for Ethan and Ethan Femme; instead, they will need to rely on
A) the central route to persuasion.
B) the peripheral route to persuasion.
C) the foot-in-the-door technique.
D) deindividuation.

Answer 1

The correct answer for the question that is being presented above is this one: "B) the peripheral route to persuasion." They know there's no way they can logically convince someone to pay an exorbitant price for Ethan and Ethan Femme; instead, they will need to rely on the peripheral route to persuasion.