Question

In the above image, the teacher is looking directly at the camera. Why did the advertiser choose to use the direct gaze visual technique in this ad? A. The advertiser liked the teacher’s smile. B. The advertiser wants the audience to focus more on the text in the ad than on the picture. C. The advertiser wants to create a connection with the audience, so the teacher is looking directly at the camera. D. The advertiser wants to draw the audience’s attention away from the teacher and onto the binders, so the teacher is looking into the distance.

Answer 1

Its so you don't lose interest and so that it catches your eye so you engage in reading 

Answer 2

C. The advertiser wants to create a connection with the audience, so the teacher is looking directly at the camera.