A local art gallery keeps information on its customers regarding their preferences for certain artists as well as the style of a
rt that interests them. The gallery uses this information to inform the customers when new products arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
In this way, the gallery is using <u>customer relationship management</u> to build loyalty among its customers
Explanation:
The idea is to create <u>a good relationship with the customer's through the analysis of their taste about a product or service.</u> The customer's behavior <u>is studied during a period, and the data is collected.</u> Then, the customer department analyses what service, product or brand is well received and then, they promote investment on that specific point.
