Question

During the sales presentation, the prospect interrupted the salesperson’s presentation and said, "Wait a minute.  This looks like it’s going to cost too much."  The salesperson responded, "I think you’ll be delighted with how relatively inexpensive this program is.  I’ll address the subject of price in just a moment."  Which objection-handling technique has the salesperson used?

Answer 1

Answer: Postpone

Explanation:

In marketing, one of the ways to handle an objection is to postpone it until the end of the presentation. In the course of the presentation, the client may think that the project has a certain cost and it will not work or another reason, in this case, postponing it is one of how a person can present their idea until the end, to convince the potential client.

In this case, the seller handled himself well by telling him that the program is cheap and that he will explain the price in a moment, allowing him to express everything related to his program, giving him a chance for prospects they can know the program in its entirety.