Increase, assuming packaged coffee=coffee, people will demand more coffee being aware that its price will be increased, thus they will try to consume its benefits before its price goes up.
Answer:
A) Trying to determine whether the company's net income will result in a stock price increase - Investors in common stock
B) Trying to determine whether an advertising proposal will be cost-efficient - Marketing managers
C) Trying to determine whether the company can pay its obligations - Creditors
D) Trying to determine whether the company should employ debt or equality financing - Chief Financial Officer
E) Trying to determine whether the company complied with tax laws - Internal Revenue Service
Answer:
The debit to Cash Short & Over would be: $ 8
Explanation:
Particulars Debit Credit
Cash $ 18
Miscellaneous $ 3
Additional Tickets $ 191
Cash Over and Short $ 8
Petty Cash Fund $ 220
Sometimes a petty cashier fails to get a receipt for a payment or over pays for the amount due. When this occurs and the fund is later reimbursed the petty cash payments report plus the cash remaining will not total to the fund balance . This mistake causes the fund to be short. This shortage is recorded as an expense in the reimbursing entry with a debit to Cash Short & Over .
Institutional markets are the category under which hospitals, colleges, museums, and universities come.
Institutional organizations buy goods and services for the production of their own goods and services. They are non-profit organizations that are established only to offer services to the public. These markets are categorized as low budgets and captive patrons.
The main player of the institutional department is the government. Most hospitals, colleges, universities, and museums fall under the control of the government. For the other hospitals, colleges, universities, and museums that are under the private players, a seperate account will be maintained by them for maintaining the record of transactions.
The other option like business customers which deals with the normal buying and selling transactions. The reseller market consists of the wholesaler market that sells goods to the retailer for reselling the goods. The government market is where government transactions are carried on. The producer market produces the goods or manufacturers the goods and sells them to the market. So the institutions that are provided all come into the institutional markets.
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Answer:
Umbrella branding
Explanation:
A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.
Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.
Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.
