Question

Jim, the CEO of a management firm, needs to deliver a presentation on work ethics to his employees. He has a thorough knowledge of his employees' educational backgrounds. He uses this knowledge to create a presentation that would convey the message to his employees. In the given scenario, which of the following communication guidelines is Jim following?

Answer 1

Answer: Audience Analysis

Explanation: Audience analysis is when a speaker identifies the audience it will be addressing, by researching their attitudes, beliefs and interests. The speaker then compiles a speech that is in line with these factors. This often involves extensive research of the speaker's audience. The aim of using this guideline is to make the speaker's speech more relateable and effective to its audience.

In this case Jim who is the speaker, uses his thorough knowledge of his employees' educational background (conducted through a form of research), to create a presentation that is effective to his employees, making it relateable because it is based on their educational background.