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pantera1 [17]
3 years ago
10

The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, inten

ded to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
Business
1 answer:
vfiekz [6]3 years ago
6 0

Answer:

brand

Explanation:

The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."

According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships  with the brand so that they can trust rely and depend on for future purchase.

According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.

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You recently were hired as a front line debt collection agent for a debt collection service in Michigan. Your boss assigns you t
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Answer:

need

Explanation:

5 0
3 years ago
. What statement is relevant to why business marketers consider the buying center model challenging? A large number of participa
Ierofanga [76]

<u>Answer:</u>

<em>It requires marketers to learn about all of the participants and their relative influence on the decision. </em>

<u>Explanation:</u>

Decision making can be performed by individuals or groups and includes employees as well as operational, middle, and senior managers. There are four stages in decision making: intelligence, design, choice, and implementation.

However, information systems are less successful at supporting unstructured decisions..  It requires marketers to learn about all of the participants and their relative influence on the decision.

7 0
3 years ago
You are given the following total utilities of apples and mineral water obtained by
andrezito [222]

Answer:

2 apples and 6 bottles of water

Explanation:

since Bervin earns K22, her consumption possibilities frontier is:

apple                water                  total utils obtained

4 units               1 unit                   90 + 20 = 110 utils

3 units               3 units                75 + 54 = 129 utils

2 units               6 units                55 + 90 = 145 utils

1 unit                  8 units                30 + 98* = 128 utils

0 units               11 units                0 + 98* = 98 utils

The optimal combination of apples and bottles of water is 2 apples and 6 bottles of water because that combination yields the most utils.

*Since the table only states the utils obtained until the 7th unit, we must assume that any additional unit consumed will provide 0 utils.

7 0
3 years ago
Given an activity in an advertising project whose planned cost was $12,000 but actual cost to date is $10,000 so far and the val
givi [52]

Answer:

Probably not

Explanation:

To me I think they planed to give the money to you guys for it try and put a little more in the project. The most important part is if the client is happy about the advertisement.

8 0
3 years ago
When the price of an inferior good​ falls, the substitution effect leads to​ ________ in the quantity purchased and the income e
hammer [34]
When the price of an inferior good falls, the substitution effect leads to an increase in the quantity purchased and the income effect leads to a decrease in the quantity purchased. 

An inferior good is something consumers would purchase only if they had more income so if the price falls, customers are able to afford to use this product as a substitute to an item of lower price that they currently purchase. 
4 0
2 years ago
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