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olga nikolaevna [1]
4 years ago
12

Life is Good began as two brothers selling​ t-shirts out of the back of a​ van; now, it is a​ $100,000,000 apparel maker. This g

rowth has been fueled in large part by the​ company's promotion of​ cheerful, optimistic brand messages and by the linking of its profits to a social cause. This approach is in line with the broader concept known as​ __________.
Business
1 answer:
Rufina [12.5K]4 years ago
8 0

Answer: Positive marketing

                                                             

Explanation: It refers to a process under which an organisation joints its marketing efforts with any kind of social issue. Suck kind of strategy helps a company to build itself a positive brand image in the eyes of customers in the market.

In the given case, LG made a cheerful marketing strategy and linked it with a social cause.

Hence from the above we can conclude that the given case depicts positive marketing.

You might be interested in
Keener Incorporated had the following transactions occur involving current assets and current liabilities during February 2017.
yanalaym [24]

Answer: Please refer to Explanation

Explanation:

The Current Ratio is calculated by dividing the Current Assets by the Current Liabilities.

The Acid-Test Ratio on the other hand is calculated by removing the Inventory from the Current Assets and then dividing that figure by the Current Liabilities.

February 1.

Current Ratio = Current Assets/Current Liabilities

= 130,200/49,300

= 2.65

Acid-Test Ratio = (Current Asset – Inventory) / Current Liability

= (130,200-15,900) / 49,300

= 2.32

February 3

Accounts Receivables collected is Cash moving from The Receivables to the Cash account. Both of them are Current Assets so no change.

Current Ratio = 2.65

Acid -Test Ratio = 2.65

February 7

Cash reduces by $27,800

Current Ratio = (130,200-27,800) / 49,300

= 2.08

Acid-Test Ratio = (130,200-27,800 - 15,900) / 49,300

= 1.75

February 11

Paying for the Insurance in advance is considered a Prepayment. Prepayments are Current Assets so cash simply moved from cash account to Prepayment so no change in Current Assets so both ratios remain the same.

Current Ratio = 2.08

Acid-test Ratio = 1.75

February 14.

Accounts Payable being paid reduces the Current Liabilities. It also reduces the cash account so both Current Liabilities and Current Assets will be reduced.

Current Ratio = (130,200-27,800-12,500) / (49,300-12,500)

= 89,900 / 36,800

= 2.44

Acid-Test Ratio = (130,200 - 27,800 - 15,900 - 12,500) / (49,300-12,500)

= 74,000/36,800

= 2.01

February 18

When Dividends are declared but not paid, there is no effect on the cash account. However, because they have been declared, they become a liability. This therefore increases the current Liability account.

Current Ratio = 89,900 / (36,800 + 5,700)

= 2.12

Acid Test Ratio = 74,000 / (36,800 + 5,700)

= 1.74

6 0
3 years ago
Suppose the following items were taken from the December 31, 2017, assets section of the Boeing Company balance sheet. (All doll
saul85 [17]

Answer:

Inventory $16,933

Notes receivable—due before December 31, 2018 368

Debt investments (short term) 2,008

Accounts receivable 5,785

Cash 9,215

Explanation:

Current Assets Section consists of Asset items that can be converted into cash within the period of 12 months.

Conversion happens in order of liquidity. Which means how much cash can be realized from conversion of a non-monetary asset in short term.

The order is given as <em>below</em>:

Inventory $16,933

Notes receivable—due before December 31, 2018 368

Debt investments (short term) 2,008

Accounts receivable 5,785

Cash 9,215

6 0
3 years ago
Cost of Goods Sold Pine Creek Company completed 200,000 units during the year at a cost of $3,000,000. The beginning finished go
Tatiana [17]

Answer:

$3,085,000

Explanation:

FIFO means first in first out. It means it is the first purchased inventory that is the first to be sold.

The costs of goods sold would first be allocated to the beginning inventory = $310,000

The remaining cost of goods sold Je allocated to the inventory made during the year = 210,000 - 25,000 = 185,000

185,000 × ( $3,000,000 / $200,000) = $2,775,000

Total cost of goods sold = $2,775,000 + $310,000 = $3,085,000

I hope my answer helps you

3 0
4 years ago
Costs such as security deposit,inspections, attorney or broker fees are examples of blank
Tom [10]
Managing money. Hope this. Helps
4 0
2 years ago
Read 2 more answers
What type of economy does sri lanka have?
xeze [42]
Sri Lanka's economy has expanded at an average rate of about 6 percent over the last 5 years. The country has made a notable economic transition from fragility to relative stability. Political reconciliation and economic transformation have been strengthened by measures that support long-term development and competitiveness.
6 0
3 years ago
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