Question

Life is Good began as two brothers selling​ t-shirts out of the back of a​ van; now, it is a​ $100,000,000 apparel maker. This growth has been fueled in large part by the​ company's promotion of​ cheerful, optimistic brand messages and by the linking of its profits to a social cause. This approach is in line with the broader concept known as​ __________.

Answer 1

Answer: Positive marketing

                                                             

Explanation: It refers to a process under which an organisation joints its marketing efforts with any kind of social issue. Suck kind of strategy helps a company to build itself a positive brand image in the eyes of customers in the market.

In the given case, LG made a cheerful marketing strategy and linked it with a social cause.

Hence from the above we can conclude that the given case depicts positive marketing.