Question

When Arby's announced in a recent ad campaign that "unlike McDonald's, all of Arby's chicken sandwiches are made with 100% all natural chicken," Arby's was using a _______ message to deliver its sales point.

Answer 1

Answer: Comparative

Explanation:

The comparative message is one of the type of business marketing strategy that helps in promoting the various types of products and the services in the market.

 It basically helps in encouraging the improvement and also innovation in the given products to meet the desirable properties in an organization based on the consumer requirement in the market.

The comparative message compare the products in the market with the other competitors in terms of characteristics and features. Therefore, comparative is the correct answer.