Companies themselves are inviting consumers to play a more active role in shaping products and brand content through consumer-generated marketing.
<h3>Who is a consumer?</h3>
A consumer is the end-user of the product. He is one who utilizes or consumes any goods and services. All consumers can be customers but all customers can not be consumers.
User-generated information, such as blog posts and product evaluations, is used in consumer-generated marketing (CGM). It is a low-cost marketing method. The affordability and ease of creation are the main benefits of this kind of marketing.
Companies invite consumers to provide their feedback and reviews which acts as brand advertising for their organization with the help of blogs and organizing contests for them.
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Prions are a type of defective proteins, that can cause normal proteins to turn into defective, infectious ones: prion, word that comes from the term "proteinaceous infectious particle"; prions can cause neurodegenerative diseases. Unfortunately, even after scientists identified prions as the causal agents of the "mad cow" disease and others like the "kuru" (discovered in New Guinea, amongst a tribe that practiced cannibalism) and the "scrapie", the authorities tried to hide the epidemic, they took too long to ban the feeding of animals with mixes that included proteins from infected animals, so if authorities had implemented more actions since at least 1993 perhaps the epidemic could have been controlled earlier, instead of almost 25 years after the disease was identified.
In this sense, the author takes us step by step in the process (over time) and illustrates how people got frustrated because of the reaction of the government: nothing was done about the disease until over ten years after its discovery.
