Question

Kathy Jenkins is planning to conduct research on consumers' personal care routines. Since the questions are likely to be personal and sensitive, Kathy wants to select a contact method that will encourage respondents to answer honestly. Which of the following contact methods is most likely to serve Kathy's purpose?
(a)- Mail questionnaires
(b)- Postal questionnaires
(c)- SMS questionnaires
(d)- By phone call questionnaires

Answer 1

Answer:

The correct answer for this question is A.

Explanation:

To conduct this research on consumers’ personal care routines the mail questionnaire is the one that fit the most, since the confidentiality of the participant is take it for granted by the researcher. Thus, Kathy Jenkins could elicit more truthful responses in comparison to in a personal interview. Furthermore, the mail questionnaire will avoid the problem of interviewer bias and will center the questionnaire to the research’s topic. Besides, a mail questionnaire allows participants to think better about their responses and is cheaper than a by personal or by phone questionnaire. But, Kathy should take into account that this type of questionnaires can have low response rate if the mail goes to or is seen  as junk mail.