1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Juli2301 [7.4K]
3 years ago
7

Assume the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (news

paper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?
Business
1 answer:
kozerog [31]3 years ago
4 0

Answer:  

The Wall Street Journal

Explanation:

<em>CPM (cost per mille)</em> is an important marketing measure that tells us what is the cost of advertising in media per thousand of impressions. It reflects on the money we are spending on advertising in order to get a thousand people seeing the advert.

The formula for CPM is:

CPM = (cost of the advertising program) / (audience size) * 1000

We have to calculate the CPM for all media respectively. So we have:

CPM(Wall Street Journal) = \frac{327,892}{1,566,027} * 1000 = 209.38$

CPM(USA Today) = \frac{207,720}{1,711,696} * 1000 = 121.35$

CPM(Bloomberg) = \frac{148,300}{900,000} * 1000 = 164.78$

CPM(Sports Illustrated) = \frac{396,600}{3,000,000} * 1000 = 132.2$

CPM(Super Bowl) = \frac{3,800,000}{108,400,000} * 1000 = 35.05$

So, the Wall Street Journal has the highest CPM.

You might be interested in
Other things the same, an increase in velocity means that a. the rate at which money changes hands falls, so the price level ris
lisov135 [29]

An increase in the velocity of the money refers to a situation when the rate of changing leads to hand rises and ultimately results in an increase in the price level, indicating an inflation.

<h3>What is velocity of money ?</h3>

Velocity of money refers to a method with the help of which the movement of the money in an economy can be measured. When the number of hands changing money increases, there is an economic growth.

So, option C; states that there is an increase in the velocity of money when the rate at which money changes hands rises, the price level also increases.

Learn more about velocity of money here:

brainly.com/question/13914618

#SPJ1

7 0
2 years ago
Duress is a possible ground for rescission of a contract.​<br><br> a. true<br><br> b. fals
WARRIOR [948]

False

Duress is used to enforce a contract, not for the rescission of a contract.

5 0
4 years ago
According to the bond-yield-plus-risk-premium approach, a firm's cost of retained earnings, r s , can be estimated by adding a r
Masja [62]

The approach suggest that a firm's cost of retained earnings can be estimated by adding a risk premium of 3% to 5% points to the before-tax interest rate on the firm's own long-term debt.

The bond-yield-plus-risk-premium approach does assumes that cost of equity is closely related to the firm's cost of debt.

  • The premium approach does help to determine the value of an assetof a company's such as its traded equity.

However, the approach suggest that a firm's cost of retained earnings can be estimated by adding a risk premium of 3% to 5% points to the before-tax interest rate on the firm's own long-term debt.

Read more about the premium approach:

<em>brainly.com/question/20354983</em>

7 0
2 years ago
Following is an extract of account balances of Wilson Mowing Services as of December 31 of the first year of operation. Accounts
Nataly [62]

Answer:

$32,300

Explanation:

With regards to the above, the amount of total assets is the addition of current assets + Fixed assets.

= Accounts receivables + Cash + Truck equipment

= $7,000 + $7,300+ $8,000 + $10,000

= $32,300

Therefore ,

Total assets = $32,300

8 0
3 years ago
After the accounts are adjusted and closed at the end of the fiscal year, accounts receivable has a balance of $340,000 and allo
bija089 [108]
340,000-51,000=$289,000
3 0
3 years ago
Other questions:
  • Help would be appreciated please :)
    14·2 answers
  • What is one negative effect of current patterns in global trade?
    8·2 answers
  • A researcher submits a study to the IRB that proposes to evaluate a new
    7·1 answer
  • Kasey changes jobs on a regular basis. She does this to secure better career growth opportunities and to decrease boredom. Kasey
    15·1 answer
  • Mesa Corp. allocates overhead to production on the basis of direct labor costs. Mesa’s total estimated overhead is $450,000 and
    5·1 answer
  • d $22000 for her dream vacation. If she is able to earn 9% per annum on an investment, how much will she need to set aside at th
    14·1 answer
  • Summarize the purpose of hyperlinks and how to add them to a document.
    7·1 answer
  • Need some help with the 5,6 and 7 please. Thank you for your time :)
    8·1 answer
  • The Internet allows consumers to access information on-demand about products. This is an example of which kind of marketing util
    11·1 answer
  • In the long run, the competitive firm's supply curve is the a. entire marginal-cost curve. b. portion of the marginal-cost curve
    7·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!