By identifying the purpose of an ad, you are able to see what it is actually about. If you didn't know the reason behind the purpose, you might be confused as to why is this ad even an ad overall. Whenever you find out the suitable audience the ad is directed to, you are able to see if it's suitable for you. For example, if there was an ad featuring a men spray a female would most likely not buy it but a man would. This is the same for the other gender. Of course if some females like men spray, they would buy it. However, you can clearly see that, that ad is forwarded towards men.
Complementary colours are colours that are combined to make a grayscale off colours
A complementary pair is when you combine colours that are opposite of each other like red and green, or yellow and purple etc.
When you put two of these colours together they cancel each other out which leads to that grayscale of colours like grey or even brown
Answer:
Lines may be short or long, thin or thick, straight or curved, direct or meandering, zigzag or serpentine, distinct or blurred.
Explanation: