Answer: The Technology helped in developing a gown or dress for Marchesa to enable them be an integral part of their business both now and the future.
Explanation:
solution
The dress lit up in many colors with regards on the sentiment of tweets about the dress. tweets were passed through a Watson tone analyzer and then sent back to a small computer that was inside the waist of the dress.
Because social media is an important part of their business, the Marchesa team loved how Watson could integrate that information into the beauty of the gown.
The technology was seen as a threat at first for both and Georgina and Keren, who concluded that she “can barely turn on her computer.” After successfully absorbing it into the gown, they are very welcoming towards the technology and love how simple it made the design process and other functions of business.
