Question

Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club's advertising promotes the time- and money-saving aspects of its product as an example of
a. product positioning.
b. mass customization.
c. product differentiation.
d. segments of one and mass customization.
e. repositioning.

Answer 1

Answer:

Letter c is correct. Product differentiation.

Explanation:

In this matter, we can say that there is an example of product differentiation.

This is because product differentiation is a strategy that companies use to make the product more attractive to the consumer, using some specific characteristics that make it more attractive than competing products. Differentiation can occur by price, quality, product functions, etc.

On this issue specifically, Dollar Shave Club offers its target audience differentiation by offering high quality blades available by mail for a few dollars a month, which results in time and money savings, which are differentials that attract customers.

Answer 2

Answer:

Product differentiation ( C )

Explanation:

Dollar shave club offering high- quality blades by mail for a few dollars a month is a market strategy known as product differentiation whereby producers/retailers tend to use the quality, price or product specifications of their products to differentiate the products from other products competing with the product in the open market.

"shave money, shave Time " used in the commercials is used to convey a message to consumers that Dollar shave blades are price friendly and will be delivered on time without extra costs hence differentiating them from regular blades in the markets.