Incorporate what? if you mean their selfs then i would say by giving a spice of them self or make their story have some character that relates to them, but then again the story itself is them already.
"living in exile"
This is referred to as living in exile, because the 24th row is the "x-aisle", which is a play on the word "exile" because that's what it sounds like out loud. Typically, this is used as a joke or a pun in algebra or another math class.
This was Greg and Rowley's Holiday Bazaar they made in Cabin Fever. They advertised it through their newspaper, The Neighbourhood Tattler.
1-2 sentences should be enough.