Answer:
Usher Sports Shop's cash flow from operations for 2018: $5,414,000
Explanation:
Cash at the end of the year = Cash at the beginning of the year + Cash flows from investing activities + Cash flows from financing activities + Cash flows from operating activities
Therefore:
Cash flows from operating activities = Cash at the beginning of the year + Cash flows from investing activities + Cash flows from financing activities - Cash at the end of the year
Cash flows from investing activities of ($2,150,000) <0 and cash flows from financing activities of ($3,219,000) <0.
Cash flows from operating activities = -$980,000 + $2,150,000 + $3,219,000 + $1,025,000 = $5,414,000
The correct answer to this open question is the following.
Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each brand contact will deliver a consistent and positive message to consumers about the company.
When you establish Integrated Marketing Communications in your company, what you are doing is to make sure that all types of communications are joined together. Working together, communications and messages can have more power to deliver a strong message to your clients. That is why Tara has hired an IMC Director, to establish a consistent and positive communication message that strengthens the brand.
Explanation:
Commercial communication is a process that must be aligned with the strategic objectives that the company wants to achieve through sales.
For it to occur in a direct, clear and consistent way to its target audience, it is necessary for organizations to develop some essential strategies to reach the correct message to pass on to the public and which are the most effective methods to establish the ideal communication.
Some of them are:
-
Development of a commercial management system with a focus on the target audience
- Definition of communication materials that will support content and approaches (e-mails, folders, websites, etc.)
- Systematization of communication with the client identifying essential steps for building the relationship between the company and the target audience.
- Support for the implementation of commercial communication programs.
It is also necessary to follow certain steps in a commercial communication project, such as making the diagnosis, collecting sales and customer information, mapping needs, etc. After the diagnosis, it is necessary to define a strategic plan, its development and the implementation and monitoring, so that the commercial communication actions reach the expected objective.
