A homophone is a word that is pronounced the same as another word but differs in meaning. In other words, homophones have the same sound. There may also be a difference in spelling. The term homophones applies also to phrases, letters or groups of letters. Some examples of homophones in English are : add-ad, mail-male, sea-see, team-teem.
Writers should always check to make sure their homophones are used accurately because if confused, they can totally change the meaning of the written sentence and its significance.
In creating an audience profile, you will be able to see the social and economic characteristics of your audience, that will allow you to identify your target audience.
