This origin story is charming, if somewhat apocryphal (sources differ on the details), but it didn’t have a happy ending for the inventor. A broke Epperson sold the rights to his creation to the Joe Lowe Co. in the 1920s, much to his regret: “I was flat and had to liquidate all my assets,” he later said. “I haven’t been the same since.” The Lowe Co. went on to catapult Epperson’s invention to national success. During the Great Depression, the company debuted the two-stick version of the Popsicle to help consumers stretch their dollar — the duo sold for 5 cents. But this delicious duo faced competition from Good Humor, which had recently debuted its own chocolate-covered ice cream on a stick, and Lowe was sued for copyright infringement. The court’s compromise? Popsicle could sell water-based treats, and Good Humor could sell ice cream pops. Popsicle tested the limits of the agreement, selling a “Milk Popsicle,” and the two companies tussled in court about the definitions of sherbet and ice cream over the years through a series of lawsuits. The giant food corporation Unilever scooped up the Popsicle brand in 1989, expanding the brand beyond its original fruity flavors. It also bought Good Humor, ending the feud between the two icy competitors. Over the years, Epperson’s childhood invention has achieved iconic status, standing in for any frozen treat the way Kleenex means a tissue. That explains why also over the years, Unilever has worked to keep the name Popsicle its and its alone: In 2010, the company threatened legal action against artisan Brooklyn ice pop makers People’s Pops for using the word “popsicle” on its blog.
Answer: B) “most of out complex brain functions happen in the prefrontal cortex” says Reichelt. This includes complex math and reading but she notes that it also includes "how to assess risky behavior."
