Try to think of it this way, your a candy bar. Your full of interesting flavors and amazing ingredients. Your unique and tasteful. You have an amazing candy wrapper to go with the bar. Saying all the delicious contents on the label. Everybody will buy this flashy candy bar.
But you then have a gross candy bar, you contain nothing good or tasty. Because of this you have nothing to advertise. Your wrapper is plain and boring. Nobody will buy that Candy bar.
Your character (wrapper) is the result of your conduct (bar)
