No one can answer this because we don't know what is in the article but my guess would be A
Have you provided the passage in which the question corresponds to? I do not see the passage that is meant for the question, however, if I had to take an educated guess based upon my experience when it comes to the analysis of such passages, I would have to say that the answer is... B.
<span>− </span>Connotation<span> represents the various social overtones, cultural implications, or emotional meanings associated with a sign. NOTE: A Connotation is often considered figurative in a given context.
− </span>Denotation<span> represents the explicit or referential meaning of a sign. </span>Denotation<span> refers to the literal meaning of a word, the 'dictionary definition.</span>
Sweetbrair, A company from the south is considering a nationwide advertising campaign.
I would need more information to help you. Sorry
