The correct answer is: sometimes.
Advertising sometimes changes the usage of a word. It provides a different meaning or connotation to a word to get the audience attention. In other words, they have to convince people to buy what they are selling, their product.
Moreover, changing the usage of a word in the advertising world is only a tool. It isn't something that always happens, or that hardly ever happens.
advocating or based on thorough or complete political or social change; representing or supporting an extreme or progressive section of a political party.
a radical overhaul of the existing regulatory framework"
My guess is third person omniscient because it gives info about every character instead of one