Answer:
The correct answer is D: primary demand stimulation
Explanation:
Primary demand stimulation refers to advertising messages that promote the merits of an entire product category rather than a particular brand (selective demand stimulation). The principal purpose of primary demand stimulation is to inform customers about a brand new product or technology that they are unfamiliar with or to persuade customers that they haven’t recognized the benefits of a given product. It educates the consumer base about the benefits of an entire product class.
Primary demand is typically used in one of two scenarios: to launch a completely new product category or to earn more attention to an under-appreciated category. <u>The idea behind new product primary demand is that before a pioneer can promote its benefits, the product category must be explained to target customers.</u> This is especially true in complex categories like technology, where innovative leaders must inform audiences about the new product category before investing in secondary demand stimulation.
Answer:
a. Prepare the journal entries to record the share issuances.
- Dr Cash 500,000
- Cr Preferred stocks 200,000
- Cr Additional paid in capital - preferred stocks 300,000
- Dr Cash 160,000
- Cr Common stocks 160,000
b. Prepare the journal entry for the issuance of the common stock assuming that it had a stated value of $10 per share.
- Dr Cash 160,000
- Cr Common stocks 80,000
- Cr Additional paid in capital - common stocks 80,000
c. Prepare the journal entry for the issuance of the common stock assuming that it had a par value of $2 per share.
- Dr Cash 160,000
- Cr Common stocks 16,000
- Cr Additional paid in capital - common stocks 144,000
Answer:
Break-even point= 4,216 units
Explanation:
Giving the following information:
Boland Company sells a product that is priced at $30 per unit. The per-unit contribution margin is equal to 15 percent of the sales price. The fixed cost amount to $71,500 and the company has the desired profit of $36,500.
To calculate the number of units, we need to use the break-even point formula:
Break-even point= (fixed costs + desired profit) / contribution margin
Break-even point= (71,500 + 36,000) / (30*0.85)= 107,500/25.5
Break-even point= 4,216 units
Answer: Flighting advertising schedule
Explanation: In simple words, flighting period refers to the period in which advertising is being run. In such a strategy the organisation decides between two alternative scheduling, that is, whether to keep advertising running or cease all the runs for a specified time.
Flighting is generally used when the advertising is done on television but can also be for other mediums such as radio and newspaper etc. This helps an organisation to balance their advertising activity with the needs of their customers.
The definition of market equilibrium states that the quantity of labor demanded by employers will equal the quantity supplied at an equilibrium wage.
<h3>What is an equilibrium?</h3>
The point at which the forces of demand and supply are equal from both the sides, and there is an expression of a perfect competition in the market, such point is known as an equilibrium.
Hence, option B holds true regarding equilibrium.
Learn more about equilibrium here:
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