Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever speaking to a sales person. Buyers are also making more direct purchases online and via their smartphone, never stepping foot into traditional brick-and-mortar locations. The internet makes doing business much easier and faster. It’s led to changes in the way people do business with a rapidly growing world wide trend towards online shopping or e-commerce.
