"We can choose the products and services that best suit our needs. If a product is not needed it will fade away because there isn't a demand."
"If a product or service is needed it will be copied giving the consumer more choices and creating competition. Consumer demand and the competition will dictate the price points for a product or service. To sum up the freedom of choice can cause a product or service to succeed or fail based on the demand of the market created by consumers."
