Question

Supply chain management should begin with a focus on _______. a. the producer b. the marketing channel c. the customer d. the seller e. the government regulator

Answer 1

Answer:

(C) Supply chain management should begin with a focus on "the customer".

Explanation:

Supply chain management involves managing all the processes involved in converting raw materials to finished goods and distributing such goods or services to satisfy customer needs.

Processes involved in supply chain management include; sourcing for raw materials, manufacturing, packaging, delivery, customer service.

Before any of these processes are carried out however, an organization must first focus on identifying the needs of its customers and then provide products that add value for the customers and satisfy their needs.