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4 years ago

Positively-framed marketing messages are generally more persausive than negatively-framed marketing messages.

1 answer:

3 0

Positively framed messages for marketing are not more persuasive generally than negatively framed messages for marketing.

Answer: False

<u>Explanation:</u>

The messages which are used for the marketing of a particular good or service are known as the marketing messages. These messages can either be framed in a positive manner or can be framed in a negative manner.

The positively framed message for marketing is not more persuasive than the negatively framed messages for the marketing. Customers are more attracted towards negative messages.

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case 1: when $405,000 fixed overhead cost can be avoided

make buy net income

direct material

994700 0 994700

direct labor 832300 0 832300

variable overhead 101500 0 101500

fixed overhead 600000 195000 405000

purchase price 0 2314200 (2314200)

total 2528500 2509200 19300

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CASE 2: when no fixed overhead can be avoided

make buy net income

direct material 994700 0 994700

direct labour 832300 0 832300

variable overhead 101500 0 101500

fixed overhead 600000 600000 0

opportunity cost 375000 0 375000

purchase price 0 2314200 (2314200)

total cost 2903500 2914200 (10700)

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