Answer:
1. Exploratory research
Used to better define a problem or scout opportunities.
In-depth interviews and discussions groups are commonly used.
2. Descriptive research
Used to assess a situation in the marketplace (i.e., potential for a specific product or consumer attitudes).
Methods include personal interviews and surveys.
3. Causal research
Used for testing cause and effect relationships.
Typically through estimation.
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Primary sources are sources that come directly from research and not from other companies or sources, as this is called second research.
