Answer:
The correct answer is <em>Focus on clicks</em>.
Explanation:
The bid maximization strategy aims to achieve the maximum number of clicks within the allocated budget.
Although many experts are little friends of this strategy, there are important occasions and characteristics that we must know to take advantage of:
- It is the simplest and easiest to understand bidding strategy. Quite interesting if the knowledge of the platform is limited or there is no time for bid management. The concept is easy and for many advertisers it is a great way to start. Especially since "Adwords is to get clicks" and this strategy makes it easy without thinking.
–Help generate a large number of clicks with a limited budget. This can be interesting when starting a new campaign / account and we have no history on which to base. With maximizing clicks you will get a high number of clicks that will bring the necessary data to move to other more advanced and conversion-oriented strategies.
- Does not require maintenance or bid management. For accounts that are in "autopilot" is a way of not losing control.
- It is an easy way to increase website traffic. If that is what you are looking for, objective accomplished. For example, if we want to generate awareness in the highest part of the funnel, it is a strategy to consider. If you then impact those users again with remarketing, it may end up being a very interesting strategy. To implement such a strategy you must be very clear how attribution models work to avoid making wrong decisions.
