Answer: a. Television
b. Radio
c. Magazine
d. Newspaper
e. Internet/Mobile
f. Outdoor/Billboard
g. Direct marketing
Explanation:
Based on the different types of media available, the answers to the items below will be:
a. High cost: several channel and program options; may increase awareness of competitors' products.
The above description is for Television.
b. Relatively inexpensive; can be selectively targeted; wide reach.
The above description is for Radio.
c. Very targeted; subscribers pass along to others.
The above description is for Magazine
d. Can be expensive some markets; advertisements have short life span.
The above description is for Newspaper.
e. Can be linked to detailed content; highly flexible and interactive; allows for specific targeting.
The above description is for Internet/Mobile
f. Is not easily targeted; has placement problems in some markets; exposure time is very short.
The above description is for Outdoor/Billboards
g. Highly targeted; allows for personalization.
The above description is for direct marketing
