Question

Which is more important in determining the format in which recordings are offered by the music industry, new technology or consumer sovereignty? Explain.

Answer 1

The answer is: Consumer Sovereignty

Tactics based on Consumer sovereignty would focused on fulfilling the demand among consumers.

These days, new technologies could be easily acquired by individual artists. In the past, only big companies able to record and market the songs created by the artists. Nowadays, any individual artists can do it in their room. This make relying on new technology become very mundane and less likely to succeed.