Question

Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________. Group of answer choices product length product mix product assemblage product consistency product depth

Answer 1

Answer: Option B Together the product lines make up Clorox's Product mix.

Explanation:

The total number of product lines offered by the company to its customers can also be stated as product mix. It also represents the product assortment that is offered to the customers. The product lines offered by Clorox are vastly different and it has five product lines.

To have deeper understanding on the product mix the depth, width, length and consistency of the product mix can be studied. Risk can be reduced by increasing the product mix.