Answer: <em>Consumer-generated marketing</em>
Explanation:
Consumer-generated marketing also known as CGM is referred to as an affordable and efficient marketing strategy which tends to use a customer-created feedback and material, i.e. user created reviews and content. One of the major advantage of such kind of marketing is that it tends to be affordable and thus can be easily and quickly created. But there lies some drawbacks as well, i.e. the lack of control and relative rawness of such marketing.
Answer:
Path Goal Theory
Explanation:
The Path Goal Theory can best be thought of as a procedure where leaders pioneers select explicit practices that are most appropriate to the employee's requirements and the workplace with the goal that they may best direct the employee's through their path in the acquisition of their day by day work exercises.
In view of the above mentioned Path Goal Theory, alludes to how a leader pioneer impact subordinates' impression of both work goals and individual objectives and the connections found between these arrangements of goals.
The theory clearly concerns the influence of leaders on the perception of their sub-ordinates of their work objectives and the path followed so as to attain those objectives.
