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alukav5142 [94]
3 years ago
14

Bright Inc. is a toothpaste manufacturing company that is facing intense competition from its rivals. In order to encourage high

er consumption of its products as well as minimize brand switching among its existing consumers, Bright introduced sweepstakes as a consumer sales promotion strategy. However, its rivals retaliated by introducing deals such as a featured price which is lower than the regular price, buy one, get one free offers, and large package offers that give a percentage more free. This scenario best illustrates a ________.A. substitutionB. rivalryC. opportunityD. integration
Business
1 answer:
Korolek [52]3 years ago
4 0

Answer:

B. Rivalry

Explanation:

Because the firm is in perfect competition, therefore they face competition from many firms. In order to encourage higher consumption of its products as well as minimize brand switching among its existing consumers, Bright introduced sweepstakes as a consumer sales promotion strategy, to give them a distinctive position in the market. However, its rivals retaliated by introducing deals such as a featured price which is lower than the regular price, buy one, get one free offers, and large package offers that give a percentage more free. This strategy will help the competitor to capture more market than bright Inc. and this is done for rivalry

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Answer:

Hmmm..

Explanation:

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3 years ago
You are holding a stock that has a beta of 1.39 and is currently in equilibrium. The required return on the stock is 20.47%, and
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Answer: 26.73%

Explanation:

You can calculate the expected return using the Capital Asset Pricing Model (CAPM).

Formula is:

Expected return = Risk free rate + beta * (Market return - risk free rate)

Use the previous figures to solve for the risk free rate:

20.47% = Rf + 1.39 * (16.50% - Rf)

20.47% = Rf + 22.935% - 1.39R

20.47% - 22.935% = Rf - 1.39Rf

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Rf = -2.465% / -0.39

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New expected return is:

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= 26.73%

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3 years ago
Jackie is an entrepreneur and is scheduled to deliver a presentation about her business to investors, in order to help raise fun
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4 years ago
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______________ assumes that innovation is occurring within a highly uncertain environment and that the key to fast product innov
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Answer:

Experiential Approach to Innovation

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The correct word for the given statement is Experiential Approach to Innovation

So in fill in the blanks the word will be Experiential Approach to Innovation

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3 years ago
The 2014 balance sheet of Steelo, Inc., showed current assets of $3,135 and current liabilities of $1,545. The 2015 balance shee
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Answer:

-$35

Explanation:

The computation of the change in net working capital is as follows:

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= -$35

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3 years ago
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