Answer:
1. Immediate Environment: COMPANY - g. Amazon spent $14B building warehouse bigger & closer to customers
These are actions that in which the company deals within itself.
2. Immediate Environment: COMPETITOR - c. Best Buy introduced price matching even for online offers to promote instore purchased.
These are actions relating to competitors in the market.
3. Immediate Environment: COLLABORATORS - e. Vendor Flex places Amazon employees at suppliers warehouses to lower shipping costs.
These are actions between a few companies in a less in a market working together.
4. Macro Environment: Political/Regulatory/Legal - b. Marketplace Fairness Act of 2013-- specifies how online retailers collect sales tax.
At Macro level this reflects actions by the Government meant to govern the industry.
5. Macro Environment: Economic - d. E-commerce, up 13% year, while mobile commerce is growing at twice that rate.
This refers to the general economy and how it is moving.
6. Macro Environment: Social/cultural - a. Showrooming: pricing in one store & while still there using mobile to purchase online.
Refers to Socio-cultural actions that are widespread in the society or not unique to individual entities such as Showrooming.
7. Macro Environment: Technological - f. 80% of new phone purchases are smartphones allowing online shopping.
This describes the general actions of the society in relations to technological improvements or advancements.
