Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
Complete Question:
Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. This is an example of ________ capital.
Group of answer choices
A) social
B) customer
C) human
D) intellectual
E) financial
Answer:
D) intellectual
Explanation:
In this scenario, Cesar was being recruited by a competitor due to his success at his current company in getting several new patents. Therefore, this is an example of intellectual capital because he was recruited based on his intangible assets which made him excel or succeed.
An intellectual capital can be defined as the value or intangible assets such as skills, copyright, trademarks, experience, patents, knowledge provided by the employees working in an organization and thus, giving the organization a competitive advantage over their rivals in the same industry, as well as earn more profits, increase their customer base and creation of quality products.
Answer:
Cash for $475 and Credit Card Expense for $25
Explanation:
Cash for $475 and Credit Card Expense for $25
Answer:
Who am I trying to reach?
Explanation:
Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.
Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.
Basically the question that segmentation and targeting answers is - Who am I trying to reach?
In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.
So they answered who they want to sell to.
