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Anni [7]
3 years ago
11

Nathan manages a website that sells bicycles. He's using a Google Ads Display campaign to drive purchases in that segment, and c

hooses In-Market audiences as his targeting option. What's the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Business
1 answer:
lana66690 [7]3 years ago
5 0

Complete Question:

Nathan manages a website that sells bicycles. He's using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What's the advantage In-Market audiences gives Nathan in reaching his marketing goals?

  1. Reaches users based on their lifestyles, interests, and passions.
  2. Shows ads to users based on a combination of declared and inferred data.
  3. Connects him with audiences most interested in what he has to offer.
  4. Finds users that are similar to an original remarketing list.

Answer:

The advantage In-Market audiences gives Nathan in reaching his marketing goals is Connects him with audiences most interested in what he has to offer.

Explanation:

The advantage of a target reach lies in Nathan's ability to connect him to the motorcycle sales on the website.

He will accelerate sales in that category with the Google Advertising Show plan.

With specific segments which identify users based on their demonstrated consumer behaviour and purpose, you can connect with people who are most interested in what you can give.

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The Occupational Safety and Health Administration
8 0
3 years ago
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What is the difference between an Oligopoly and a Monopoly?
Sergeeva-Olga [200]

A monopoly and an oligopoly are economic market structures where there is imperfect competition in the market. A monopoly market contains a single firm that produces goods with no close substitute, with significant barriers to entry of other firms. An oligopoly market has a small number of relatively large firms that produce similar but slightly different products. Again, there are significant barriers to entry for other enterprises.

The geographical size of the market can determine whether there is an oligopoly or a monopoly. A firm may dominate an industry in a particular area where there are no alternatives to the same product but have two or three similar companies operating nationwide. Thus, the firm may be a monopoly in a region but operate in an oligopoly market in a larger geographical area.

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8 0
3 years ago
The following unadjusted trial balance is prepared at fiscal year-end for Nelson Company.
lina2011 [118]

Answer:

Nelson Company

a. Adjusting Journal Entries:

Debit Supplies Expense $2,700

Credit Supplies $2,700

To record supplies expense.

Debit Insurance Expense $1,650

Credit Prepaid Insurance $1,650

To record insurance expense.

Debit Depreciation Expense $1,625

Credit Accumulated Depreciation $1,625

To record depreciation expense.

b. Multi-step Income Statement for the year ended January 31, 2017:

Sales                                                                  $114,550

Sales returns and allowances                               2,000

Net Sales                                                             112,550

Cost of goods sold                  38,000

Inventory Shrinkage                  3,700                 41,700

Gross profit                                                       $70,850

Depreciation expense- Store    1,625

Sales discounts                          1,850

Salaries expense                     13,600  

Rent expense                           6,000

Store supplies expense           2,700

Advertising expense                9,700

Total selling expenses                         $35,475

Administrative Expenses:

Salaries expense                    13,600

Insurance expense                   1,650

Rent expense                          6,000

Total administrative expenses           $21,250   $56,725

Net Income                                                            $14,125

c. Single-step Income Statement for the year ended January 31, 2017:

Sales                                                                  $114,550

Sales discounts                          1,850

Sales returns and allowances  2,000

Cost of goods sold                  38,000

Inventory Shrinkage                  3,700

Depreciation expense- Store    1,625

Salaries expense                    27,200  

Rent expense                          12,000

Store supplies expense           2,700

Advertising expense                9,700

Insurance expense                   1,650               $100,425

Net Income                                                           $14,125

d. Current Ratio = Current Assets/Current Liabilities

= $22,700/$16,000

= 1.42

Acid-test ratio = (Current assets - Inventory)/Current Liabilities

= ($22,700 -10,800)/$16,000

= 0.74

Gross margin ratio = Gross profit/Net Sales = $70,850/112,550 * 100

= 63%

Explanation:

a) Data and Calculations:

NELSON COMPANY Unadjusted Trial Balance January 31, 2017

                                                    Debit           Credit

Cash                                           $8,150

Merchandise inventory             14,500

Store supplies                             5,500

Prepaid insurance                       2,600

Store equipment                       42,800

Accumulated depreciation -Store equipment $17,850

Accounts payable                                               16,000

J. Nelson, Capital                                                18,000

J. Nelson, Withdrawals               2,100

Sales                                                                  114,550

Sales discounts                          1,850

Sales returns and allowances  2,000

Cost of goods sold                 38,000

Depreciation expense- Store equipment 0

Salaries expense                    27,200

Insurance expense                   0

Rent expense                         12,000

Store supplies expense          2,700

Advertising expense               9,700

Totals                                 $166,400              $166,400

Adjustments:

Supplies Expense $2,700 Supplies $2,700

Insurance Expense $1,650 Prepaid Insurance $1,650

Depreciation Expense $1,625 Accumulated Depreciation $1,625

NELSON COMPANY

Adjusted Trial Balance January 31, 2017

                                                    Debit           Credit

Cash                                           $8,150

Merchandise inventory             10,800

Store supplies                             2,800

Prepaid insurance                          950

Store equipment                       42,800

Accumulated depreciation -Store equipment $19,475

Accounts payable                                               16,000

J. Nelson, Capital                                                18,000

J. Nelson, Withdrawals               2,100

Sales                                                                  114,550

Sales discounts                           1,850

Sales returns and allowances   2,000

Cost of goods sold                  38,000

Inventory Shrinkage                  3,700

Depreciation expense- Store    1,625

Salaries expense                    27,200

Insurance expense                    1,650

Rent expense                          12,000

Store supplies expense           2,700

Advertising expense                9,700

Totals                                  $168,025              $168,025

Current Assets:

Cash                                           $8,150

Merchandise inventory             10,800

Store supplies                             2,800

Prepaid insurance                         950

Total current assets =             $22,700

Current Liabilities:

Accounts payable                   16,000

7 0
3 years ago
Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania. Its closest compe
dangina [55]

Answer:

C) The demand for analgesic drugs in the Terranian market is expected to remain stable.

Explanation:

The options were missing:

  • A) Omni Healthcare often takes money from other strategic business units to support Cetaprin.
  • B) A customer survey shows that Cetaprin users do not prefer it to other analgesics in the market.
  • C) The demand for analgesic drugs in the Terranian market is expected to remain stable.
  • D) Febex is rapidly gaining market share over Cetaprin due to aggressive marketing efforts.
  • E) The Terranian market for healthcare products is expanding rapidly.

A cash cow is a mature product that is sold in a slow growth market, but holds a significant market share, and generate large and constant cash inflows to the company.

3 0
3 years ago
Which of the following journal entries is recorded correctly and in the basic format? a. Salaries and Wages Expense 550, Cash 1,
Yuki888 [10]

Answer:

d.  Salaries and Wages Expense 550, Advertising Expense 950, Cash 1,500

Explanation:

Whenever a new entry is posted firstly the accounts which are debited are entered.

Secondly the accounts which are credited are posted.

And, the total of debit and total of credit shall always be same, so that the entry is recorded properly.

As an expense, it reduces income and is always debited.

And as for settling the expenses cash is paid, cash being an asset when reduced will be credited.

Total expenses debited = Salaries and Wages + Advertising Expense = 550 + 950 = 1,500

Therefore, as against it cash paid = $1,500 shall be credited.

Cash = $1,500

Thus, correct option is d.

5 0
3 years ago
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