Advertising sometimes changes the usage of a word. It provides a different meaning or connotation to a word to get the audience attention. In other words, they have to convince people to buy what they are selling, their product.
Moreover, changing the usage of a word in the advertising world is only a tool. It isn't something that always happens, or that hardly ever happens.
Advertising deceptively changes the usage of a word.
The word <em>deceptively</em> fits best in this sentence because it shows how advertisements change words and use words. They change words to their own convenience to deceive people so that they convince the audience.
