When curt’s catering first opened, the owner decided to target only events at resorts in its geographic region. curt’s catering was using a(n) <u>concentrated </u>targeting strategy.
Concentrated marketing is a marketing strategy in which a company focuses on a specific audience for most or all of its marketing initiatives. Companies that use focused marketing emphasize how their products meet the unique needs of a niche audience.
A marketing segmentation strategy in which we focus all our efforts and resources on services to market segments. Also known as niche marketing.
There are typically four different types of market targeting strategies.
Mass Marketing (Undifferentiated Marketing)
Segmented Marketing (Differentiated Marketing)
Centralized Marketing (Nitch Marketing)
Micro Marketing.
Learn more about concentrated targeting strategy here: brainly.com/question/17198359
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Howell commited a crime of using company resources and will be sued and tried and pressed.
Answer:
a) loss of 3,388.87
b) it will break even at 11.99%
Explanation:
we will discount the 151,000 at 13% to know the current sales revenue at the sale
Maturity 151,000
time 4 years
rate 0.13
PV 92,611.13
the present value is 92,611.13 while the cost is 96,000
there is a loss of 3.388,87
To know at which rate the firm break even:
PV = 96,000
![\sqrt[-4]{96,000/151,000} - 1 = r](https://tex.z-dn.net/?f=%5Csqrt%5B-4%5D%7B96%2C000%2F151%2C000%7D%20-%201%20%3D%20r)
r = 0.11989
Answer:
The correct answer is C. Stand-alone branding.
Explanation:
In the model of independent brands (house of brands) different brands coexist independently acting on the basis of the different lines of business. This model allows attacking different market segments with specialist brands in each of them, but in the face of the great freedom it provides, minimal synergies between brands are used. For example, LVMH, the world leader in luxury products, has in its portfolio brands such as MOËT & CHANDON, DIOR, AG HEUER or SEPHORA, among others, which operate without any link to the corporate brand.
Answer:
The answer is D. Open communication is key in building lasting relationships whether in business or in personal relationships.
Explanation:
For two companies to maintain a strategic relationship, there must be open communication. Whitney displayed correct understanding of this ingredient for strategic relationships.
That was why she was open enough to work out a more amicable relationship with Rodney. She discussed her sales goals and new ideas for the business. On Rodney's part, he showed no interest. He was not ready to discuss his own sales goals.
Rodney lost a golden opportunity offered by Whitney by opening up communication. He should have embraced the chance to bring up his concerns and discuss his goals openly, unless he is hiding something. He could be deliberately overcharging on price. These comments remain mere guesses as Rodney failed to open up.
