<u>Arts and Crafts movement was essentially </u><u>anti-industrial</u><u>. </u><u>It went for more traditional craftsmanship and skill instead of mass industrial production. </u>
<u>Generally, the arts and crafts movement paid special attention to the </u><u>skill of the craftsmen and their welfare, instead of making people work in the mass production industry in bad conditions making stuff of fast use and production</u><u>. </u>They wanted to put the accent on the simplicity and beauty of household goods, using high-quality materials and utility in design.