"People imagine things that are not really there" is why people drew pictures of Nessie after seeing a fence post. The tourists were either not expecting a sighting or were expecting a sighting too much. So when the fence post rose up in the water, the tourists imagined a monster instead of a piece of wood. Because of the myth of Nessie in Loch Ness, tourists were led to believe that what they saw was could only be a monster.
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C? It might be wrong but i think it might be because aesthetic impact is using intuition and emotion to relate to something, and since 'loss' is emotional, the filmaker has an aesthetic impact.
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