Question

________ consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm.

Answer 1

Answer: Environmental context of the problem

Explanation:

 The environmental context of the given problem basically consist of the various types of factors which have a huge impact on the marketing research related problems.

It basically helps in understanding the various types background related concepts about the industry and also about the client issue.

According to the given question, the marketing related issue basically include the forecast, past information and also the constraints of an organization by developing various types of technological skills in the firm.    

 Therefore, Environmental context of the problem is the correct answer.