Question

________ is conceptualized as consisting of six steps which include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation.A) The marketing research process
B) Marketing information systems
C) Marketing research problem
D) A decision support system

Answer 1

Answer:

A) The marketing research process

Explanation:

Marketing research process is the collection, analysis, and interpretation of data relating to the marketing conditions.  It consist of the systematic process of planning and executing marketing objectives  and also solving marketing related  problems

Defining the problem, developing the research plan, collecting information, analyzing information, presenting the findings and lastly making decision.