Answer:
Advanced should increase the selling price in 2020.
Explanation:
Current selling price = Current sales value / Current sales volume = $965,000 / 161,000 = $5.99
Expected selling price = Current selling price * (100% + Expected percentage increase in selling price) = $5.99 * (100% + 14.5%) = $6.86
Expected sales volume = Current sales volume * (100% - Expected percentage increase in sales volume) = 161,000 * (100% - 11%) = 143,290 units
Expected sales value = Expected selling price * Expected sales volume = $6.86 * 143,290 = $982,762
Cost of goods sold per unit = Current cost of goods sold / Current sales volume = $644,000 / 161,000 = $4.00
Expected cost of goods sold = Expected sales volume * Cost of goods sold per unit = 143,290 * $4.00 =$ 573,160
Therefore, Advanced Enterprises expected operating income for 2020 can be computed as follows:
Details $
Sales (143,290 units) 982,762
Cost of goods sold <u> (573,160) </u>
Gross margin 409,602
Operating expenses <u> (266,000) </u>
Operating income <u> 143,602 </u>
Since the expected operating income of $143,602 for 2020 is greater than $55,000 operating income for 2019, Advanced should increase the selling price in 2020.
