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Nezavi [6.7K]
4 years ago
12

The three broad categories of message strategies include​ ______________.

Business
1 answer:
sashaice [31]4 years ago
4 0
The three broad categories of message strategies include cognitive, affective and conative. Within these message strategies they are broken down into subcategories with their advertising strategies. Cognitive strategies are number based and solid informative advertisements to consumers. Affective strategies focused on developing brand name. Conative strategies are looking for consumer behavior/reactions such as giveaways, promotions and the like. 
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This is what I know so far. Hope this helps.

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