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3 years ago

The three broad categories of message strategies include ______________.

1 answer:

4 0

The three broad categories of message strategies include cognitive, affective and conative. Within these message strategies they are broken down into subcategories with their advertising strategies. Cognitive strategies are number based and solid informative advertisements to consumers. Affective strategies focused on developing brand name. Conative strategies are looking for consumer behavior/reactions such as giveaways, promotions and the like.

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Lexington Company engaged in the following transactions during Year 1, its first year in operation: (Assume all transactions are

worty [1.4K]

Answer:

Retained Earnings Balance at end of Year 1 = $360

Explanation:

First we need to determine the profit/loss for the year as part of the retained earnings calculation.

Lexington Company

Income Statement for the year ended - Year 1

Revenue Earned $3,200

Less Expenses ($2,420)

Net Income / (Loss) $780

Then we calculate the Retained Earnings Balance

Retained Earnings Statement

Beginning Retained Earnings Balance $ 0

Add Profit earned during the year $780

Less Dividends ($420)

Ending Retained Earnings Balance $360

5 0

2 years ago

At the start of its fiscal year, a company anticipated producing 300,000 units throughout the year. The annual budgeted manufact

scoray [572]

Answer:

The correct answer to the following question is $36,000.

Explanation:

Given information -

Units anticipated to be produced - 300,000 units

Variable cost - $150,000

Fixed cost - $600,000

Beginning inventory - 5000 units

Ending inventory - 7000 units

Income under absorption costing - $40,000

Now under the absorption costing, rate of fixed overhead cost per unit -

Fixed cost / Number of units produced

= $600,000 / 300,000

= $2

In April ( under absorption costing ), the amount of fixed manufacturing overhead cost that was still embedded in ending inventory but were not expense -

Fixed overhead rate per unit x number of units produced but not sold

= $2 x 2000 ( 7000 units - 5000 units )

= $4000

So when we calculate the operating cost under variable costing this fixed overhead cost wold be subtracted from total income -

$40,000 - $4000

= $36,000 .

6 0

3 years ago

Heavy Metal Corporation is expected to generate the following free cash flows over the next five years.

mezya [45]

Answer:

Enterprise value of Heavy Metal= $1,080.766

Share price = $18.945 per unit

Explanation:

<em>The value of a firm is the present value of the free cash flow discounted at the weighted average cost of capital</em>

Year PV

1 52.1 × 1.14^(-1) = 45.70175439

2 68.6 × 1.14^(-2) = 52.40073869

3 78.6 × 1.14^(-3) = 53.05276117

4 74.4× 1.14^(-4) = 44.05077264

5 81.1 × 1.14^(-5) = 42.12079868

Year and beyond

81.1 × 1.04/(0.14-0.04) = 843.44

Total value = 45.70+ 52.40+53.052 + 44.050 +42.120+ 843.44 = 1080.766826

Enterprise value of Heavy Metal= $1,080.766

Share price = Total value - Debt value / number of shares

= (1,080.766 - 304 )/ 41 million units= $18.945 per unit

Share price = $18.945 per unit

4 0

3 years ago

The fiscal year ends December 31 for Lake Hamilton Development. To provide funding for its Moonlight Bay project, LHD issued 7%

frez [133]

Answer:

Explanation: see attachment below

3 0

3 years ago

The Good Earth Company created a special baby shampoo designed for children 5 years old or younger. The company provided an exce

maria [59]

Answer: b. The company did not define its business in terms of the benefits customers seek.

Explanation:

In order for a business to make money, it needs to provide its customers with what they want not what the company wants the customers to want.

In this scenario, people switched to shampoos that could be used by people of all ages instead of just small children because this is what they wanted but not what the company provided. If the company had defined its business in terms of what their customers wanted, they would have made an all age shampoo which would have been bought.

8 0

2 years ago

The three broad categories of message strategies include​ ______________.

The three broad categories of message strategies include ______________.