One... when it comes to advertising and selling a product Marketers will try to target those who are not informed and with that it isn't ethical because with holding information is called omitting and which basically a form of lying. And lying is not an ethical thing.

Two...With holding certain information from a customer can be at risk to them. What if the product the marketer is selling such as a medication has negative side effects that the customer isn't made aware of and they end up going to the hospital for the side effect. It would not be very good ethics to with hold such important information especially knowing that someone's health could be at risk

For a counterclaim you could say that even though it could get you a sell it can come back to bite you in the but when they get a lawsuit handed to them. for withholding information and endangering the health of someone.

i hope that this helps some...

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4 years ago

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