Quitman Enterprises sells its business language dictionary to college students throughout the United States. Joseph Quitman, the

Question

4 years ago

7

Quitman Enterprises sells its business language dictionary to college students throughout the United States. Joseph Quitman, the

owner, wants to start selling the book to international students abroad. Quitman wants to pursue a __________ growth strategy.A. diversification
B. product development
C. product proliferation
D. market penetration
E. market development

Business

1 answer:

Goryan [66] · Answer 1 · 2022-01-22T08:05:39+03:00

Answer: (E) Market development

Explanation:

The market development is one of the type of marketing growth strategy in which it helps in developing the various types of new segments for targeting the new customers for the purpose of buying the various types of products.

The main objective of the market development growth strategy is selling the various types of current products in the new geographical market.

According to the given question, the Quitman enterprises is one an organization that selling the language dictionary to the students in the united state and the company also wants to startup the business in the international level.

Therefore, Ouitman pursing the market development growth strategy.