Question

Those kids who play with Mattel’s new toys that focus on digital content and learning activities and are considered opinion leaders for other kids are a part of which diffusion of innovation group?
a. late majority
b. innovators
c. early majority

Answer 1

Answer: Those kids who play with Mattel’s new toys that focus on digital content and learning activities and are considered opinion leaders for other kids are a part of:

• Innovators.

Explanation:

Rogers tries to collect the different types of response to new ideas, that is, how human groups react to these new ideas and how they face them: adopting or rejecting them.

The groups are 5:

-Innovators. They are the first to adopt a new idea, product or service.

-First followers. They take the new when they understand that it will result in the benefit of their business.

-Early majority. They are predisposed to use something new when they are mature enough. They do not launch the ideas that just came out, they expect the product to be closed to use it.

-Late majority. They are the opposite case to the previous one since their predisposition is the opposite, that is to say they are suspicious of new ideas and / or products, they only use them when they are already in common use by all.

- Backward .Those who are anchored to the old ideas and do not want to know anything about the new ones.